The two long-established brands have incredible histories. Breitling is renowned for its strong link with aviation and its pioneering role in the development of chronographs. Norton Motorcycles has long been regarded as the British motorcycle manufacturer, and its bikes have distinguished themselves both on and off the racetrack.

The new watches will incorporate DNA elements from both brands, offering wristwatch and motorcycle fans a once-in-a-lifetime opportunity to express their individuality by flying – at once – the colors of an emphatically Swiss watchmaker and the ultimate “British-made” motorcycle manufacturer.

It’s easy to imagine someone riding by on a Norton motorcycle wearing a classic Breitling – a perfect combination of aspirational, statement-making brands.”